TOURIST BOARD LAUNCHES MARKETING CAMPAIGN IN SPAIN
July 30, 2020
A series of marketing efforts have been launched in Spain by the Gibraltar Tourist Board. Regional advertising in southern Spain, on Cadena SER and Talk Radio Europe, has started, along with targeted Facebook campaigns. A dedicated radio programme on Cadena SER radio will also feature Gibraltar. Television adverts on regional television will begin in the next couple of weeks together with a dedicated television programme in Spain next month. Last weekend also saw the return of some very proactive bloggers from Spain, who will be promoting Gibraltar consistently over social media in the coming weeks.
“Following the COVID 19 pandemic, we felt it was important to target the many visitors that will be in southern Spain this year, due to the prevalence of staycations in most European countries, said Minister for Tourism, the Hon Vijay Daryanani. “Gibraltar offers the opportunity to be able to travel to another territory and to present a very different experience to the surrounding area. The campaign is aimed at targeting our uniqueness and Britishness along with the great products that Gibraltar has to offer, not only for the day visitor but for those spending a longer period of time here. The Government is committed to driving as much business as possible to the Rock, particularly during these challenging times.”